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Finding a makeup company that offers quality beauty products made from safe and natural ingredients is not an easy task.  What we put on our skin can find its way into our bodies, so it is important to be very selective and do your research before purchasing new makeup products.  If you love the look of natural makeup, you may be interested in learning more about IT Cosmetics and bareMinerals.  You may also be wondering which is the best choice for your skin and makeup needs.  Below, we’ll take a look at IT Cosmetics vs Bare Minerals to help you learn more about each company and the products they offer to help you decide which one you’d like to try.

IT Cosmetics vs bareMinerals

Both IT Cosmetics and bareMinerals are well-established makeup companies.  Both offer a wide selection of makeup and skincare products and accessories.

There are a number of similarities, as well as a few key differences between these two companies.

To help you compare Bare Minerals vs IT Cosmetics, we’ve compiled some important information about each brand.  Take a few moments to read through the next few sections to gain a deeper understanding of each of these natural makeup companies.

Which brand is cruelty free?

Both bareMinerals and IT Cosmetics are cruelty-free. Both say so on their websites, which you can view on bareMineral’s page as well as IT Cosmetic’s FAQs.

Neither makeup companies tests any of their products on animals.

bareMinerals ORIGINAL SPF 15 Foundation with Click, Lock, Go Sifter - Medium Beige (7476)

Which company is more ethical?

Since neither bareMinerals or IT Cosmetics tests their makeup on animals, both can be considered ethical companies.

IT Cosmetics does use some ingredients derived from animals, like snail slime, in some of their makeup items.  And, the parent company of bareMinerals is Shishedo, and they do conduct animal testing.

These are a few things you may want to keep in mind as you make your decision to try Bare Minerals or IT Cosmetics.

Which uses better ingredients?

Both IT Cosmetics and bareMinerals pride themselves in the safe and quality ingredients found in the makeup items they offer.

Though there may be some mild variation between different products, IT Cosmetics are free of parabens, talc, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, and synthetic fragrances.

bareMinerals does not use parabens, phthalates, triclosan, formaldehyde, triclocarban, propylene glycol, chemical sunscreens, mineral oil, coal tar, or microbeads.

Which brand is more affordable?

bareMinerals and IT Cosmetics are pretty comparably priced.

Individual products may vary slightly, but overall you should expect to spend about the same amount of money on makeup when shopping with either company.

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara, Super Black, .30 fl oz

Which brand is more widely available?

IT Cosmetics and bareMinerals both allow for online purchases through their respective websites, which makes it very convenient to place and order and have it shipped right to you.

However, sometimes when you’re looking for new makeup, you want to go into a store and see if in person or even have it applied to see how it feels on your skin.

bareMinerals has over 200 stores in the United States.  You can also purchase their products from Ulta, Sephora, Dillard’s, Macy’s and other salons. You can find some bareMinerals products on Amazon.

IT Cosmetics is also available from numerous retailers including Sephora, Ulta, Macy’s and JC Penney. IT Cosmetics is also available on Amazon with its own storefront.

Which brand is better for oily skin?

IT Cosmetics has a whole section of their website devoted to makeup products designed for users with oily skin.  Some of these products include the Bye Bye Under Eye Anti-Aging Concealer, the Superhero Liner, the Bye Bye Pores Pressed Setting Powder, and the CC+ Cream Oil-Free Matte with SPF 50.

Since bareMinerals makeup is made using natural minerals, nearly everything they offer is a good choice for users with oily skin.  This is because the natural minerals in the makeup will absorb oils from the skin and keep oily skin at bay.

IT Cosmetics Your Skin But Better CC+ Cream, Light (W) - Color Correcting Cream, Full-Coverage Foundation, Anti-Aging Serum & SPF 50+ Sunscreen - Natural Finish - 1.08 fl oz

Which brand is better for mature skin?

IT Cosmetics also offers numerous products designed to combat wrinkles and deliver anti-aging properties.  For example, they offer anti-aging moisturizers, eye creams, concealers, and full-coverage foundations.

bareMinerals also offers makeup designed for mature skin.  Using a bareMinerals face primer to fill lines and wrinkles on your face before applying foundation can be very helpful in concealing imperfections.

They also suggest that users properly warm the minerals before applying them to ensure a smooth finished product.

Now it’s time to compare the both brands’ bestsellers to see which product is best for what.

IT Cosmetics CC Cream vs bareMinerals CC Cream

IT Cosmetics Your Skin But Better CC+ Cream

IT Cosmetics Your Skin But Better CC+ Cream, Light (W) - Color Correcting Cream, Full-Coverage Foundation, Anti-Aging Serum & SPF 50+ Sunscreen - Natural Finish - 1.08 fl oz
Buy on Amazon

The CC+ Cream from IT Cosmetics is formulated to do the job of 7 different makeup products.

In addition to being a full-coverage foundation, the CC+ Cream also offers SPF 50+ protection, works as a poreless finish primer, conceals dark spots, is a hydrating anti-aging serum, is a brightening color corrector, and is a moisturizing day cream.  The formula is full of ingredients designed to improve the health and feel of your skin such as antioxidants, vitamins, anti-aging peptides, and hydrolyzed collagen.

This cream is designed to reduce the appearance of wrinkles, redness, scarring from acne, large pores, and dark circles.  It goes on smooth and provides you with a beautiful and flawless complexion.  There are 12 different shades available to match nearly any skin tone.

bareMinerals Complexion Rescue Tinted Moisturizer

bareMinerals Complexion Rescue Tinted Hydrating Gel Cream SPF 30, Natural 05, 1.18 Ounce
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bareMinerals Complexion Rescue Tinted Moisturizer is designed to provide natural-looking coverage.

In addition to acting as a foundation, the Complexion Rescue also provides SPF 30 protection and hydrates your skin.  This CC cream can provide sheer to medium coverage.

There are 20 different shades to choose from.

The cream is made using ingredients derived from marine botanicals and coconut.  These ingredients were selected because of their nourishing and hydrating properties.  The formula also includes magnesium, calcium, mineral electrolytes, and potassium to keep skin replenished and balanced.

The safe ingredients used to make this CC cream make it a hypoallergenic, non-acnegenic, and non-comedogenic choice.

Which is the best?

Both IT Cosmetics CC Cream and bareMinerals CC Cream are both excellent products, according to users, such as the one below:


bareMinerals is a better choice if you are looking to find a perfect shade to match your skin since there are 20 different shades to choose from. Bare Minerals CC Cream has fewer ingredients and is hypoallergenic, so it may be a better choice for individuals with sensitive skin.

However, IT Cosmetics CC Cream offers greater SPF protection and also functions as a concealer and primer.  It would be a better choice if you are looking to cover up wrinkles or other imperfections.

Which is the winner?

Ultimately, we had to select IT Cosmetics Your Skin But Better CC+ Cream as the winner.

IT Cosmetics Your Skin But Better CC+ Cream, Light (W) - Color Correcting Cream, Full-Coverage Foundation, Anti-Aging Serum & SPF 50+ Sunscreen - Natural Finish - 1.08 fl oz
Buy on Amazon

While bareMinerals Complexion Rescue Tinted Moisturizer is also a great pick, IT Cosmetics offers a bit more.  It takes the place of seven different makeup and skincare products, offers greater SPF protection, and does a better job concealing imperfections.

If you’re still unsure about how BB creams and concealers are similar and different, learn more by reading this post on the differences between BB creams and concealers.

IT Cosmetics Powder Foundation vs bareMinerals Powder Foundation

IT Cosmetics Celebration Foundation and Cosmetics Powder

IT Cosmetics Celebration Foundation, Medium (W) - Full-Coverage, Anti-Aging Powder Foundation - Blurs Pores, Wrinkles & Imperfections - With Hydrolyzed Collagen & Hyaluronic Acid - 0.3 oz Compact
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The Celebration Foundation from IT Cosmetics is a full-coverage powder foundation that is designed to hide blemishes and imperfections and leave you with a flawless complexion.

This powder foundation does not crack or crease, so your face will continue looking radiant all day long.  The finish is smooth and will give the appearance that you have an airbrushed face.  This foundation is also designed to absorb oils, making it a good option for all skin types.

IT Cosmetics’ Celebration Foundation also features a special anti-aging formula that helps hide wrinkles and fine lines.  Hydrolyzed collagen, antioxidants, aloe, olive, grape seed, niacin, vitamin E, and other anti-aging ingredients are incorporated into the formula for maximum effectiveness.  IT Cosmetics also consulted leading plastic surgeons during their development of this foundation.

There are seven shades to choose from ranging from fair to deep to match different skin tones.  No parabens, talc, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, or synthetic fragrances are in this foundation.

bareMinerals Original Loose Powder Foundation

bareMinerals ORIGINAL Foundation Broad Spectrum SPF 15 in Medium 2g/0.07 OZ
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The Original Loose Powder Foundation from bareMinerals is made using only five clean ingredients, so you can feel safe and confident putting it on your skin.  There are no binders, fillers, or other unnecessary or questionable additives that you may find in similar foundations.  The formula is also vegan and is designed to let you customize your level of coverage.  You can apply a small amount for sheer coverage, or opt to build on the coverage to achieve full coverage with this foundation.

There are 30 different shades available to provide individuals with different skin types the opportunity to find the ideal match for their skin tone.  The foundation is designed for all-day wear.  It is also non-acnegenic, non-comedogenic, and hypoallergenic. Two of the active minerals used to make this foundation are titanium dioxide and zinc, which allow it to offer SPF 15 protection against UVA and UVB rays from the sun.

Which is the Better Choice?

Both foundations from IT Cosmetics and bareMinerals are very popular choices.  Users of both products are very happy with the coverage and the results they provide.

The Celebration Foundation from IT Cosmetics is a good foundation for individuals with oily skin since it absorbs oils and doesn’t crack or crease.  If you prefer an airbrushed and dewy look, IT Cosmetics’ Celebration Foundation may also be the best option for you.

bareMinerals Original Loose Foundation is a better choice if you are looking for a foundation that offers buildable coverage.  With this option you can choose a more sheer coverage, or apply more foundation for a full-coverage look.  bareMinerals also offers more shades to choose from, so it may be easier to select the best match for your skin.

Which is the Winner?

As we look at Bare Minerals vs IT Cosmetics foundations, we selected the bareMinerals Original Loose Foundation as our top pick.

bareMinerals ORIGINAL Foundation Broad Spectrum SPF 15 in Medium 2g/0.07 OZ
Buy on Amazon

This long-lasting foundation is available in 30 different shades, which gives you significantly more options than IT Cosmetics.  It also allows you to build the coverage you want, provides SPF 15 protection from the sun, and is hypoallergenic.

IT Cosmetics vs Bare Minerals: About The Companies

About IT Cosmetics

IT Cosmetics was created to offer quality makeup products to empower individuals and give them the confidence to take on the day.  It was founded by Jamie Kern Lima. She was frustrated by the lack of quality makeup products that would address her needs.  Rather than staying frustrated and not getting the results she needed and deserved, Jamie worked with dermatologists and plastic surgeons to formulate the makeup that was missing from the shelves.

Some ask if IT Cosmetics is mineral based.  The answer is that yes, this company offers mineral makeup.  The makeup they offer is designed to provide full-coverage and deliver anti-aging benefits.

About bareMinerals

bareMinerals was one of the first makeup companies to offer clean makeup products.  In 1995, their mineral foundation made using only safe and natural ingredients was first launched.  bareMinerals prides itself in the quality and safety of their makeup.  They do not use any unnecessary or questionable additives and none of their formulas include harmful chemicals.  Rather, they use naturally occurring minerals and botanical extracts to create long-lasting and high-performing makeup items.

If you’ve been wondering what makes bareMinerals different.  This is it; they only use safe and high-quality minerals found in nature.  Their makeup products are designed to not only make your skin look radiant, but to also help appear its natural appearance and health.

So, is bareMinerals really all natural?  Is their makeup really a good product?  Yes, and yes! No parabens, phthalates, chemical sunscreens, triclosan, formaldehyde, mineral oil, propylene glycol, or other questionable ingredients are included in their products.

Is Bare Minerals the same as Bare Escentuals is another question many users and potential users have.  The answer is yes.  Bare Escentuals is the company name.  bareMinerals is the product line of mineral-based makeups that they offer.

IT Cosmetics vs Bare Minerals: Closing Thoughts

So, bareMinerals or IT Cosmetics?

Really, the right answer to this question is whichever product best fits your specific needs and offers what you are looking for in a makeup.

Both are high-quality, natural, and safe options that offer a variety of makeup products designed to transform the look and feel of your skin.  You really can’t go wrong when it comes to deciding between IT Cosmetics vs Bare Minerals.

If you are still looking for some inspiration to help you find the right natural foundation for your dry or oily skin, check out one of these posts:  The Best Natural Foundation for Dry Skin and The Best Natural Foundation for Oily Skin.